Cara Sayer – How to Invent a Bestselling Product and Brand
Cara Sayer is a straight-talking entrepreneur and inventor. A popular speaker atevents, she tells it like it is.Cara started her business in 2009 based on her need for a product that didn’t exist.She wanted her baby daughter to sleep when they were out and about – and shebelieved that many other parents had this same problem. So she decided to create asolution.With no experience in retail or manufacturing, she created SnoozeShade, the world’sbest-selling range of baby sun and sleep shades. Her brand is recommended byleading baby experts all over the world, has won more than 70 awards, is used bycelebrities and royalty and, most importantly, has helped hundreds of thousands ofparents worldwide.Despite initial public success in selling in major retailers and with 20+ distributorsglobally, 2014 saw Cara getting divorced and realising that her business was notprofitable enough to pay the bills. When she saw Facebook ads showing how agarlic press could make a million, she decided to learn how to sell on Amazon.Since 2016, Cara has more than tripled her turnover and doubled profit and herproducts are Amazon best-sellers in the very competitive baby category.As she frequently gets asked how she has done it, Cara started holding smallworkshops to teach other independent product brand businesses how to increasetheir sales on Amazon with ’Make It Market It Sell It’.Cara loves passing on to other owners of small businesses what she has learned,sharing the real ups and downs of running and growing a business.
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