Samuel Krushnisky – The 80/20 of AI PPC Optimization

Speaker links:
https://www.bqool.com

Session show notes

Samuel shows how AI bidding, keyword harvesting, and budget allocation can handle repetitive PPC analysis while the seller retains control of business goals, lifecycle stage, and strategy. The session emphasizes testing on selected campaigns and reviewing results before expanding.

What you will learn

• Frame PPC around three questions: how much to bid, which keywords to target, and how much to spend.
• Set the product goal, lifecycle stage, and strategy before automation begins.
• Use AI bidding and keyword harvesting to reduce manual search-term and bid work.
• Apply controls at campaign and ad-group level.
• Test on selected underperforming campaigns before expanding.

Free Pass bonus

One-on-one support, a PPC audit, and setup. The tracker does not separately state additional eligibility or expiry.

Claim the Free Pass bonus

All-Access Pass bonus

For an active Amazon store with at least $500 in Amazon Ads spend in BQool: start a 30-day AI Advertising trial and enable the AI-Bidding Agent. Qualified applicants receive a $100 ad bonus; non-qualifying applicants receive 20% off for three months. Available for three months after the event or the first 10 claims, whichever comes first. Supported marketplaces: US, CA, MX, UK, DE, FR, IT, ES, and JP.

Apply for the All-Access Pass bonus

Connect with Samuel: BQool · LinkedIn