Christian Rich – Where do we go from here with agentic?

Speaker links:
https://www.azoma.ai

Session show notes

Christian explains why one agentic-commerce playbook will not work across Amazon, Alexa, ChatGPT, Gemini, and other shopping agents. He gives brands a practical audit based on function versus feeling and the Five Cs: Completeness, Context, Citations, Correctness, and Customer Acquisition.

What you will learn

• Understand why each shopping-agent channel needs a different playbook.
• Compare Amazon and Alexa’s guided prompts with open-web agents such as ChatGPT and Gemini.
• Structure product content so an agent understands function, audience, and use.
• Run a fast function-versus-feeling content audit.
• Apply the Five Cs to agentic-commerce readiness.

Free Pass bonus

The 5C’s of Agentic Commerce whitepaper: an agentic-readiness framework for brands. No expiry is stated.

Get the whitepaper

All-Access Pass bonus

A free personalized consultation based on the Five Cs. Contact Christian directly. Eligibility, redemption steps, capacity, and expiry are not stated.

Contact Christian

Connect with Christian: Azoma